According to the contest’s official website, Merritt Island was chosen due to the fact that we have what is reportedly the country’s only brick-and-mortar geocaching store and a very active geocaching association.
In order to be crowned the best from each category, finalist are asked to submit a photo or video tour, and a written essay describing why their town should be the winner of the contest in the selected category. The final judging will begin on September 27, and the selection will be based on a number of criteria including:
The winning town in each of the six categories will receive a FREE custom iPhone App and online travel guide developed by Rand McNally, coverage in the 2015 Road Atlas, billions of media impressions, thousands of new visitors and more. Winners will be announced on October 7, 2013.
According to Rand McNally, the new geocaching category received the “longest and most enthusiastic” responses from their followers.